Shreyans Goenka is an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech

My research focuses on Marketing Ethics, addressing ethical issues and societal challenges as they emerge in the consumer marketplace. This body of work is built on three interconnected research streams. The first investigates how consumers’ moral values influence marketplace decisions. The second explores the role of political ideology in shaping the marketplace. The third examines how perceptions of economic inequality impact consumption patterns. Collectively, my research highlights the intersection of marketing with moral principles, political engagement, and social equity.

Shreyans Goenka received his BA in economics and psychology (honors) from the University of Pennsylvania. He completed his Ph.D. in Marketing (Consumer Behavior) from the S.C. Johnson School of Management, Cornell University in 2020. 

shreyans.goenka@vt.edu | (+1)- 347-387-0215