Consumer Morality, Political Identity, Low-Income Consumers
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6) Bonetti, Beatriz L, Shreyans Goenka and Frank May (2023), “The effect of firm size on perceived product healthiness” Marketing Letters, https://doi.org/10.1007/s11002-023-09703-5
5) Goenka, Shreyans and Manoj Thomas (2023), “When is Sensory Consumption Immoral?” Journal of Personality and Social Psychology , https://doi.org/10.1037/pspp0000450
4) Goenka, Shreyans and Stijn M.J. van Osselaer (2023), “Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets,” Journal of Marketing, https://doi.org/10.1177/00222429211046936
3) Goenka, Shreyans and Manoj Thomas (2022), “Are Conservatives Less Likely than Liberals to Accept Welfare? The Psychology of Welfare Politics,” Journal of the Association for Consumer Research, https://doi.org/10.1086/719586
2) Goenka, Shreyans and Manoj Thomas (2020), “The Malleable Morality of Conspicuous Consumption,” Journal of Personality and Social Psychology, doi/10.1037/pspp0000237
1) Goenka, Shreyans and Stijn M.J. van Osselaer (2019), “Charities can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion,” Journal of Consumer Research, doi.org/10.1093/jcr/ucz012