Research

Shreyans Goenka’s research explores Consumer Morality. He examines how moral systems can shape consumption preferences and economic patterns. His work demonstrates the importance of morality in shaping policy decisions, marketing positioning strategies, and prosocial campaigns.


Publications

Goenka, Shreyans and Stijn M.J. van Osselaer (2019), “Charities can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion,” Journal of Consumer Research, doi.org/10.1093/jcr/ucz012

Goenka, Shreyans and Manoj Thomas (2019), “The Malleable Morality of         Conspicuous Consumption,” Journal of Personality and Social Psychology, doi/10.1037/pspp0000237


Working Papers

Goenka, Shreyans and Manoj Thomas, “Morality Alters the Pursuit of Sensory and Social Pleasure,” manuscript in prep

Goenka, Shreyans and Manoj Thomas, “Moral Objections to Accepting Welfare Benefits” manuscript in prep

Goenka, Shreyans and Stijn M.J. van Osselaer, “The Morality of Commercial Bodily Markets,” manuscript in prep