Shreyans Goenka’s research explores Consumer Morality. He examines how moral systems can shape consumption preferences and economic patterns. His work demonstrates the importance of morality in shaping policy decisions, marketing positioning strategies, and prosocial campaigns.
Publications
Goenka, Shreyans and Stijn M.J. van Osselaer (2019), “Charities can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion,” Journal of Consumer Research, doi.org/10.1093/jcr/ucz012
Goenka, Shreyans and Manoj Thomas (2019), “The Malleable Morality of Conspicuous Consumption,” Journal of Personality and Social Psychology, doi/10.1037/pspp0000237
Working Papers
Goenka, Shreyans and Manoj Thomas, “Morality Alters the Pursuit of Sensory and Social Pleasure,” manuscript in prep
Goenka, Shreyans and Manoj Thomas, “Moral Objections to Accepting Welfare Benefits” data collection
Goenka, Shreyans and Stijn M.J. van Osselaer, “The Morality of Commercial Bodily Markets,” data collection
Goenka, Shreyans and Manoj Thomas, “The Effects of Gratitude on Consumption Preferences”
Goenka, Shreyans and Soo Kim, “Gratitude Minimizes Extreme Emotional Reactions to Positive or Negative Performance Feedback”
Ruby, Matthew, Shreyans Goenka, Priyamvada Dalmia, Paul Rozin, and April E. Fallon, “Body image dissatisfaction and its relation to self-esteem in Indian and American women,” paper based on