Shreyans Goenka’s research interests center around: Consumer Morality, Political Identity, and Low-Income Consumers


Goenka, Shreyans and Manoj Thomas, “Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics,” Journal of Association of Consumer Research

Goenka, Shreyans and Stijn M.J. van Osselaer, “Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets,” Journal of Marketing

Goenka, Shreyans and Stijn M.J. van Osselaer (2019), “Charities can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion,” Journal of Consumer Research,

Goenka, Shreyans and Manoj Thomas (2019), “The Malleable Morality of         Conspicuous Consumption,” Journal of Personality and Social Psychology, doi/10.1037/pspp0000237