My research interests center around: Consumer Morality, Political Identity, and Low-Income Consumers
1) Goenka, Shreyans and Manoj Thomas (forthcoming), “When is Sensory Consumption Immoral?” Journal of Personality and Social Psychology , https://doi.org/10.1037/pspp0000450
2) Goenka, Shreyans and Manoj Thomas (2022), “Are Conservatives Less Likely than Liberals to Accept Welfare? The Psychology of Welfare Politics,” Journal of the Association for Consumer Research, https://doi.org/10.1086/719586
3) Goenka, Shreyans and Stijn M.J. van Osselaer (2022), “Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets,” Journal of Marketing, https://doi.org/10.1177/00222429211046936
4) Goenka, Shreyans and Manoj Thomas (2020), “The Malleable Morality of Conspicuous Consumption,” Journal of Personality and Social Psychology, doi/10.1037/pspp0000237
5) Goenka, Shreyans and Stijn M.J. van Osselaer (2019), “Charities can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion,” Journal of Consumer Research, doi.org/10.1093/jcr/ucz012