Shreyans Goenka’s research interests center around: Consumer Morality, Political Identity, and Low-Income Consumers
Publications
Goenka, Shreyans and Manoj Thomas, “Are Conservatives Less Likely Than Liberals to Accept Welfare? The Psychology of Welfare Politics,” Journal of Association of Consumer Research
Goenka, Shreyans and Stijn M.J. van Osselaer, “Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets,” Journal of Marketing
Goenka, Shreyans and Stijn M.J. van Osselaer (2019), “Charities can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion,” Journal of Consumer Research, doi.org/10.1093/jcr/ucz012
Goenka, Shreyans and Manoj Thomas (2019), “The Malleable Morality of Conspicuous Consumption,” Journal of Personality and Social Psychology, doi/10.1037/pspp0000237