Shreyans Goenka is a Ph.D. Candidate at Cornell University. He will be an Assistant Professor of Marketing at Virginia Tech starting 2020.
His research explores Consumer Morality. He demonstrates how an understanding of consumers’ moral beliefs can help inform policy decisions, marketing positioning strategies, and prosocial campaigns.
Shreyans Goenka received his BA in economics and psychology (honors) from the University of Pennsylvania, where he conducted research under Dr. Paul Rozin. He then worked as a consumer market researcher in the hospitality industry for two years before beginning the Ph.D. program in Spring 2015.
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