Shreyans Goenka is an Assistant Professor of Marketing at the Pamplin College of Business, Virginia Tech
His research explores Consumer Morality. He demonstrates how an understanding of consumers’ moral beliefs can help inform policy decisions, marketing positioning strategies, and prosocial campaigns.
Shreyans Goenka received his BA in economics and psychology (honors) from the University of Pennsylvania. He then worked as a consumer market researcher in the hospitality industry for two years. He completed his Ph.D. in Marketing (Consumer Behavior) from the S.C. Johnson School of Managment, Cornell University in 2020.
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