My research on consumer ethics, brand politics, and price fairness has been covered by media outlets across the world. Selected coverage below.
- WalletHub – When and why exclusive credit cards are status symbols
- CNN – How consumers reacted to Target’s DEI retreat.
- Cornell Chronicle – Left and right agree selling bodies is wrong — but for very different reasons
- Eureka Alert – Liberal media shows greater aversion to AI than conservative media
- NeuroScience News – partisan media sentiment influences public perception of artificial intelligence
- VT Daily News – How political ideology shapes the way media outlets cover AI
- PsyPost – Liberal media outlets display a higher aversion to AI than conservative media
- JM Buzz Podcast – Featured interview on bodily markets research
Writing for Public Audiences
Pricing Sustainability Without Backlash: Why One Line on the Receipt Can Make or Break Consumer Trust — NIM Marketing Intelligence Review, 2026. Why itemizing ethical costs as a separate line item backfires — and what brands should do instead.
Is it Wrong to Show off Your Wealth? — SPSP Character & Context Blog, April 2020. Why people’s core moral beliefs — not envy or politics — determine whether they find conspicuous consumption offensive.
Academic Recognition
- Research ranked in the top 5% of all outputs tracked by Altmetric (multiple papers)
- Best Competitive Paper, Society for Consumer Psychology national conference, 2023
- Editors’ Choice Lead Article, Journal of Consumer Research, 2025
- Featured, Journal of Marketing Buzz Podcast
Media Inquiries
For interview requests or expert commentary, visit the For Journalists page or contact shreyans.goenka@vt.edu | +1-347-387-0215